ai in ux design - cover

The Future of AI in UX Design

13 min
Aug 10, 2023

Leveraging artificial intelligence (AI) in product development is no longer imaginary. From writing code to conducting research, robotics can serve design purposes.

Using AI has become the latest trend in user experience (UX) design. While 77% of workers fear being replaced by machines, 62% of UX designers have already implemented artificial intelligence into their working routines.

This technical revolution comes with its pros and cons. So let’s take a closer look at AI in UX design: what it brings for designers, and how it will develop in the future.

How AI in UX Design Can Revolutionize Product Development

AI has changed the idea of product development. A few years ago, designers should have been doing thorough research on the users’ needs. Nowadays, a chatbot can give you nearly the same results but within several minutes.

Here is how AI-supported technologies transform the mundane tasks of UX designers:

  • Chatbots provide personalized assistance in writing scripts, transforming sketches into mockups, and simplifying the user experience.
  • AI-supported applications analyze user data and give recommendations based on the results.
  • These technologies create a prototype of the ideal user, identifying pain points and needs that lead to design solutions.
  • Artificial intelligence gives hints for future design, recommending color patterns, typography, imagery, and other elements.

Indeed, with the help of AI tools, designers and product developers can significantly enhance their working and creation practices, leaving room for human fantasy and creative ideas.

The Current State of AI UX Design and Challenges Yet to Be Solved

Artificial intelligence has gradually entered our lives. And every one of us is already familiar with these technologies in our day-to-day lives while using voice recognition, paying with Face ID, or asking Siri to set the alarm for tomorrow.

For UX designers, AI-powered software helps make the designs more intuitive and personalized. Surely, a chatbot can’t code an idea from scratch, but it converts sketches into mockups, writes scripts for design testing, and analyzes the data.

Despite all the solutions artificial intelligence in UX offers, it has many challenges that should be tackled. Robotics work only according to the guidelines and requirements you provide. Thus, more time should be spent on writing exact instructions so that every point has only one meaning. No robot will understand the user’s psychological and emotional aspects. Thus, it makes it difficult to feel the audience using only machines. And surely, the ethical side is a huge challenge for AI systems. They work based on biases and pre-loaded models, so the results may also be biased.

The Future of AI in UX Design and the Potential Benefits It Can Offer

The potential of AI in UX design will grow in the future. In the coming years, we can expect artificial intelligence tools to help with design development. It will be able to provide design ideas, create prototypes, and deal with the users’ analysis. Also, the way these technologies will investigate users’ behavior will be more thorough and will contain guidance on what to improve in the design based on the research results.

What UX designers can achieve in the future with the help of machines is the ability to dedicate and automate simple tasks so that humans don’t waste time on them. Also, the improvement of machine learning (ML) will build customers’ journeys and provide individual solutions for every target audience group.

Benefits of Using AI for UX Design

Designing an appealing user experience is not only about beautiful buttons and easy navigation. To achieve high aesthetic and functional levels, designers must perform other processes that always stay behind the scenes.

With the growth of AI-powered tools, UX designers can get significant assistance in doing repeat tasks and get a fresh look at other aspects of the design process. Here is what you can get by using artificial intelligence to create user experience design.

Benefits of Using AI for UX Design

Enhanced Personalization

Nowadays, people expect personalization in everything: buttons, text, localization to their native language, product descriptions, and every platform feature. The statistics show that 71% of customers feel disappointed if the website is not customized to their needs.

It is more than challenging for a UX designer to create a personalized design given the vast number of users visiting the platform. It requires hours and the reproduction of the same idea with different means. AI can solve it. You can upload the design concept to the machine and get various results adjusted to multiple target audience categories. Your only task will be to approve or reject it.

You can see many examples of how companies create personalized approaches with the help of robotics. Haven’t you considered how easily you fall for another purchase on Amazon? It is always because their website provides a personal experience for every buyer. Another example is Netflix, which uses AI to give every viewer a feeling of uniqueness. You can spot it right now by considering how personalized its design is.

Improved Design Usability

Designers analyze the users’ data to build a functional and usable UX design. It involves creating user personas, planning customer journeys, predicting possible behavior, and dealing with a great volume of numbers and statistics.

Artificial intelligence can support every process described above. There is no need to sit and manually gather data and then process it. It can be uploaded to the AI platform to generate data-driven results for your needs. Also, machine learning can be used to conduct A/B testing. It can generate different variants of designs and scripts to ask users about the design’s performance. Finally, it compares the design variations, giving a chance to those that best suit the target audience.

With all the user needs and behaviors results, designers can provide better design solutions to increase usability.

Better Accessibility

Another challenge every designer faces is creating a design that is equally easy to use for people with any type of disability. If doing it without the help of machine learning, the whole process will consist of thorough research, involving real people with disabilities for testing, and adjusting the design.

With artificial intelligence, it is possible to analyze the weak points of your design in terms of accessibility with less time and resources involved. For example, AI-based algorithms can analyze computer vision, content, and images to determine whether they allow all people to comprehend the information.

Along with the analysis, the technologies can give you solutions. AI platforms can provide text alternatives, convert text into audio, enhance images, add captions and transcription, and allow multimedia content search.

More Effective Testing and Validation

For product testing, designers can use many different platforms to analyze all functional and non-functional aspects of the platform. However, artificial intelligence can optimize that process and bring testing to another level. With the help of machine learning, the first thing in testing you will get help with is analyzing a large amount of data and creating test cases. And this will be done in less time than humans do. Also, robotics will not miss any spot on the platform unanalyzed, as may happen when quality assurance (QA) engineers conduct testing. AI tools will help single out redundant test cases, leaving more resources for relevant cases. And as for the results, artificial intelligence gives more precise and accurate outcomes while you invest a minimum of your time and finances.

AI and UX Design: Challenges and Imperfections

As with any technology, artificial intelligence is imperfect and causes complications when implementing it into the UX design process. The following are the challenges you may face when working with AI-powered tools.

AI and UX Design

Lack of Available Data

To create and test design models, a huge amount of data is required. However, gathering all that information is quite challenging, and there is no guarantee it will reflect the target audience’s needs.

Also, to run the algorithms, a person should understand them and upload the data. Artificial intelligence is only possible if the results apply to the design process.

Ethical Considerations

The main concern about incorporating artificial intelligence into the designing is ethics. The point is that AI platforms are built on biases and get information from other resources like books, websites, and articles. And if the data is based on discrimination or unfairness, it will reflect the overall results.

Another issue that arises when using robotics is intellectual property. Wouldn’t it be stealing information if AI-supported technologies took it from other sources? Then, in this way, the users should gain the right to use these tools, confirming their status as design creators.

AI Tools for UX Design

So now that you know what benefits and challenges artificial intelligence offers, let’s see what instruments UI/UX designers can utilize in their working routine.

These are the popular tools that are well-known to every digital product designer:

AI Tools for UX Design

  • ChatGPT. Everyone has already heard about this chatbot, but only some know the possibilities of this technology. For UI/UX designers, this tool can generate ideas and provide a new look at the questions and challenges of designing. It will also write scripts for you that you can use while testing.
  • MidJourney. This is an absolute time-saver for designers. MidJourney is a creative tool that can generate a design idea based on the text description. Even if you don’t use it as a final version, it will be a good instrument for prototyping.
  • Khroma. Choosing the right color palette will be easy if you use Khroma. This AI-supported tool will choose the color scheme based on your preferences and target audience.
  • RunwayML. This is a set of tools that can perform various tasks for you. When you need to convert audio into text, video into text, text to image, or remove objects from the video, you can turn to RunwayML. The possibilities are countless with this instrument.
  • Sketch2Code. Another great example of a platform to use when prototyping. Sketch2Code transforms low-fidelity hand-drawn prototypes into high-fidelity samples, saving you tons of time.

The Future of AI in UX

Artificial intelligence can potentially revolutionize the approach to creating UX design. And indeed, in the coming years, we can expect to see improved versions of AI-powered instruments. UX design and AI can build this future scenario.

Increased Personalization

Even though machine learning tools nowadays provide an outstanding level of personalization, they can grow into more customizable content in the future. These technologies will use more precise user data like demographics, interests, and behavior to create custom solutions.

Enhanced Interaction

With the development of artificial intelligence, design navigation and intuitiveness will become more sophisticated and well-planned. Users will feel the product was created specifically for them.

Better Accessibility

Machine learning in the future will be able to provide design solutions to make it possible for even more people with disabilities to use the product. The algorithms will perform this by identifying what users’ needs should be covered in the design.

Automated Testing and Validation

AI UX designers will be able to test the design and create a report on improvements within minutes. This will greatly reduce the developers’ and designers’ time and minimize expenses.

Emotion Detection

For artificial intelligence UX design, it might sound hilarious, but in the future, these technologies might be able to detect users’ emotions. For example, when users enter the app, they adjust colors based on their mood.

Better Prediction

Artificial intelligence will provide more accurate predictions of what users expect from every step and feature of the product. This will help build a design so that customers don’t look for the information, but it appears at the right time and place for them.


The potential of AI in UX design is unlimited. Even nowadays, designers incorporate technologies to make their products more customized and accessible for everyone. In the future, we can conduct testing, create prototypes, and analyze users’ data even more accurately and efficiently.

However, artificial intelligence’s development also depends on overcoming its challenges. To entirely base designing and creating solutions on the results of machine learning algorithms, we have to be sure they are not biased.

by Ivan Klyzhenko
UX Startup Advisor, Uitop


How does AI help in UX design creation?

Artificial intelligence provides multiple solutions for user experience design. With the help of machine learning tools, designers can analyze the users’ data, receive personalized results, get testing and prototyping help, and run repeated tasks automatically.

What are the benefits of AI in UX?

With the technologies AI offers, UX design can improve in most aspects. Artificial intelligence helps to personalize, test, prototype, analyze, improve, and release a design version that increases user engagement and satisfaction.

What challenges exist in this field?

AI and ML still have imperfections designers should be aware of when using their algorithms. The most concerning thing relates to ethics. Machines are built on pre-made choices and biases and thus generate results that can discriminate against some individuals. Also, artificial intelligence needs a lot of data, which can be challenging to gather.

What is the future of AI and UX?

The improvement of artificial intelligence technologies will greatly impact the UX design sphere. It will increase personalization, interaction, accessibility, automation, reasoning, and prediction.

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