The visual side of the product is the most significant. The first impression user gets is always from the general picture of how the application, software, or website looks. A well-planned user interface (UI) can increase the conversion rate to 200%. While poor enterprise UI design can make a visitor leave the app right away.
Knowing the main aspects of a good design is essential for those building a top-notch interface. Go on and you will discover how to create an exception UI that will captivate more users to your enterprise application.
UI design is commonly associated with aesthetics. Indeed, it has a lot in common with beauty and taste. Researches show that while exploring a digital product, an emotional connection between a user and the product appears. And based on the fact whether it provides aesthetic satisfaction will depend on how strong the connection is built.
A convenient and user-friendly UI design increases user experience. Even if you created advanced features that would solve any issue for a user, presenting them in the wrong color scheme, or not emphasizing the main content with the right typography might ruin your developers’ effort.
Let’s take an example of a fintech app. Imagine having uploaded a huge amount of data to get the quarterly report. And what you get is a window with diverse numbers which merge into one picture. However, by improving the UI design of the app, more important data would be in bold, key illustrations would visually stand closer to a user, and such elements as “Net revenue”, or “Expenses” would clearly stand out.
Enterprise apps have a different target audience. While traditional applications serve customers, enterprise ones are created for the workers of organizations. For designers, it also means that the product will have a large-scale implementation meaning it should be designed in an easy to comprehend manner.
This is why you should build a topmost quality enterprise mobile app design.
A convenient UI design for a user can be described in Albert Einstein’s words: “Make everything as simple as possible but not simpler”. Thus, the primary function of a UI design is to make the usage of the product uncomplicated.
The following are the core principles to adhere to when designing an enterprise UI:
A user-centered approach in UI enterprise design is more important than ever. If a traditional app is created to lead visitors to a purchase, apps for organizations serve in a more specific way. They are essential tools people will use in a day-to-day work routine so ensuring your app is designed for humans is crucial.
With the help of a user-centered design, you can build empathy. This is a deep understanding of what your end users need and what will make their lives easier. A human-focused UI design will streamline the processes, remove sticking points when using the app, and grant workers the ability to perform their duties more efficiently.
Typography in UI design is the method of communication with the users. It speaks for the brand itself. Clean san-serif fonts show that the enterprise app is keeping pace with modern trends while traditional serifs link with the old fashion. Using monospaced fonts will position you as a tech-savvy company. And script fonts will configure the user to open up.
When designing typography for an enterprise app UI, think of the text hierarchy. The most important content should stand out from the whole picture. For example, headings, and big-sized text always catch the reader’s attention. Keep in mind the space between the lines. A little space will blur the text, while more space will clear up the picture. A leading size for good readability should be 2-3 points larger than the font height.
Consider also the line length. The ideal proportion for a line length is calculated by multiplying by 30. For a 20px font size, 600px is the perfect line length.
Color in the user interface is responsible not only for the visual aspect but for emotions. Imagine a worker opening an enterprise app that has all buttons in red. Despite being hot on the shift, this color setting will add even more stress.
To enhance a design with color, learn more about the principles of color in UI design. They include understanding color definitions, color schemes, and color psychology. For instance, with black color, you express luxury and exclusiveness. And with the pink one, you translate feminine energy. You surely wouldn’t like to miss these points in your design.
Navigation is often associated with user experience (UX) design. But a seamless user journey also depends on the visual side.
To create efficient navigation for an enterprise application, use labels of an understandable format. Fancy phrases don’t take place there. If the feature is “Channels”, naming it “Sources of communication” would seem confusing. The concise and straightforward language will increase the users’ understanding of what to do on the platform.
Besides that, building logical connections in the content should also be considered. All headings and subheadings should have something in common or lead sequentially to a logically derived function. For instance, you should not place account details on the Dashboard as the main page covers only the most general options.
To increase the intuitiveness of the enterprise UI design, use visual elements of different types. Play with color, icons, spaces, lines, texture, and form to emphasize what goes first among other options.
Enterprise app users will utilize the platform on various devices like mobiles, desktops, tablets, or smartwatches each of them has a different size. Thus a UI design should be adjusted to those requirements.
To ensure users get the same experience while switching between devices and sizes, it is essential to plan an interface for every group of devices. In no way it means allowing a design that suits mobiles just to be the same when opening on a desktop. The proportions and overall harmony might be ruined.
When designing an app for different screens, always start with the smallest ones. Use the grid system: dividing a window into rows and columns. When opening on the other device, the design will stay proportional.
Upload pictures in scalable vector graphics (SVG). It allows illustrations to stay of the same quality migrating from one screen to the other.
Incorporate touch and gesture controls. Clicking on buttons, opening and closing the app should not cause special efforts for a user like searching for the magnifying glass to see the cross to close the popup.
UI designers that work in such a specific area as enterprise apps should not base their decision only on imagination and intuition. Qualitative and quantitative data are what have to drive all design solutions.
One of the most widespread methods to use data in UI design is to conduct tests. Analyzing users’ behavior, the time they spend on certain functions in the app, and session duration can discover the weak points of your design.
Another way to make data-driven decisions is to look at the analytics. By investigating conversion rates, engagement metrics, and other indicators, designers can detect what areas in the app need improvement.
A popular method of A/B testing is also not behind the curve when improving a UI design. Having two groups of users and providing them with different design options can show you what design to proceed with.
The security aspect is also applicable to UI design. Adhere to the following rules when creating a UI design for enterprise applications.
Accessibility and usability in design ensure that users with all types of disabilities can use your enterprise app. To make your product accessible to more audiences, design the user interface in the following way.
Make your content perceivable. Make the font bigger, highlight in bold essential phrases, use color contrast, and ensure that form elements have clear labels.
Design features everyone can make use of. If this is a button, make it easy to find. If this is a link, provide a description of it. Allow keyboard access so those users who are not able to use a touchpad or mouse could operate your app.
Creating a robust UI design for enterprise applications is essential if you want to reach the maximum usability level. Organizations expect platforms to be easy to operate and that can be achieved with the means of user interface design.
To create a first-rate UI enterprise design, make sure you use the right typography, choose the appropriate colors, ensure availability on all devices and screen sizes, make data-driven decisions, and focus on security and accessibility.
To sum up, dedicating time to building a well-planned UI design will surely influence the overall performance of your enterprise app.
Professionally built UI for enterprise applications increases usability, simplifies workflows, and ensures user satisfaction is high. By dedicating time and effort to creating a top-notch user interface, your brand and customers-organizations can achieve greater results.
A powerful UI design is simple, easy to navigate through, and consistent. With the help of typography, colors, buttons, and other visual elements, the user journey becomes easy and straightforward.
Making your enterprise app safe is possible with UI design. To do that, provide users with clear design solutions, warn ahead of what is expecting them, and design according to the standards.
Enterprise applications are created for large-scale use. Thus, the UI design of your product should be available for users with any type of disability. Complying with all the standards you will provide an application everyone can easily use.
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