Latest Trends in UI/UX Design (2024)

In 2024, the development of user-friendly, customizable, and advanced design solutions has reached new levels. Specialists are chasing opportunities to increase the convenience of the solutions. For that matter, keeping a finger on the pulse of the changing UI/UX trends is crucial. For instance, according to the research submitted by Forrester, an appropriate user interface can refine the website’s conversion by up to 200%.

So, is there an ultimate way to create a compelling and unique design that fits the realities of the modern market? Let’s explore this question together in the following sections, where we would be glad to present you with trending design solutions for 2024.

Top 6 UI/UX Design Trends

To understand the concept of the latest design technologies, let’s remember what the UI/UX design stands for. Design in the product development process focuses on two primary principles: the visual aspects and the overall experience of the app’s usage. In this case, UI designers work on creating visually appealing components, while UX specialists ensure the proper experience of the customers during the use of the product.

Therefore, creating an efficient and convenient application requires precise implementation of the latest UI/UX trends. The good news is that you will elevate your project to a new level with the trends collected below.

Dark Mode and Low-Light Interfaces

Dark mode is one of the new trends that continues to gain popularity among applications. Its increased demand is connected to various benefits, including improved readability and decreased eye strain during the software’s use. In addition, it can positively influence the life of your gadget’s battery, thanks to the reduced energy consumption during the displays of dark colors.

We can observe the use of the dark mode on various popular software. Dark user interface design is presented in platforms like Slack, YouTube, Skype, and other representatives of the niches.

When talking about the dark mode, certain practices can help:

• Color prioritization. It’s crucial to use high-contrast colors against the dark backgrounds. Such a simple step will significantly help the website’s legibility.
• Soft background colors. Instead of entirely black colorings, the dark mode will become more beneficial by including different shades of grey.
• Readability testing. Do not forget to evaluate and optimize the dark modes across various devices to ensure maximum user satisfaction.

Voice User Interfaces (VUIs) and Conversational Design

Another trend that dictates the rapid development of the future of UI/UX design is voice user interfaces. It becomes especially valid for users looking for convenient and inclusive solutions that open a new chapter of digital products.

In this case, we can remember the leading representatives of software solutions, such as Amazon Alexa and Google Assistant, who bring innovation to regular daily tasks. These tools allow users to access necessary information, complete tasks, and facilitate their daily lives.

The key factors of successful VUI implementations include the following:

• Proper language processing. This technology implies the accurate implementation of natural languages that include various accents and patterns of speech.
• Awareness of the context. It’s necessary to add the program’s ability to recognize the previous user’s request and consider them during the response creation.
• Constant upgrading. Understanding the user’s pains and providing clear solutions is vital to creating a well-functioning VUI function. Therefore, frequent collection of the customer’s feedback is required.

Microinteractions and Haptic Feedback

Microinteractions and various kinds of haptic feedback drastically change the overall impression of your service. Implementation of those little yet remarkable details helps create a pleasant and astonishing user experience.

For example, haptic feedback is frequently used in various entertainment applications that aim to visualize and reinforce the user’s actions. Instagram, Facebook, Viber, and WhatsApp are only a few examples of a perfect implementation of the current trend.

When talking about the successful realization of the trend, pay attention to the following:

• Purposefulness. It’s important to ensure that each micro-interaction serves a particular purpose and will help guide the users instead of misleading them.
• Consistency of interactions. The development process should also consider the logic for feature triggering. If not, such a promising feature will only irritate your potential audience.
• User-centric approach. To ensure maximum feature effectiveness, your team or the hired agency has to focus on the functionality that puts user satisfaction first.

Accessible Design and Inclusivity

If your product is conceived to cater to all users, developing accessible and inclusive design solutions is critical. Developers who prefer to skip creating specific design features tailored for inclusive customers may lose a significant part of the potential audience.

On the other hand, creating the necessary solutions that correspond to the WCAG standards and using alternative text for images can provide proper user engagement.

To create an accessible and inclusive design, we recommend sticking to the following guidelines.

• Typography is the key. It’s necessary to use legible fonts, colors, and sizes to ensure maximum convenience for users with special needs.
• Keyboard navigations. Users with mobility impairments frequently require the ability to navigate the app directly via the keyboard, which might play an integral role in the decision to use a certain app.
• Color contrast. Do not forget to create your app’s interface with colors that will help users with low vision or color blindness to orientate on your platform.

Augmented Reality (AR) and Virtual Reality (VR)

Despite their novelty, AR and VR have become the most popular trends in UI/UX design in the last few years. They can easily blur the edge between the physical and digital worlds and unlock new experiences for the target customers.

Some of the most successful AR projects, such as Pokemon GO or the Oculus Quest, can provide a general understanding of the highly significant potential of the niche. But what are the tips for the successful implementation of those technologies? We’re uncovering the details below:

• Environmental awareness. To truly benefit from AR or VR, focus on developing the product to respond to the user’s surroundings, leading to better user engagement.
• Safety during the use. Unfortunately, long-term use of VR glasses or other devices ensuring immersion in a specific artificial environment may cause headaches, motion sickness, and eye strains. Consequently, before launching the product to the market, carefully check and eliminate the possible negative effects on the users’ well-being.
• Constant feedback. To facilitate onboarding, include clear feedback on the user’s actions and instructions for more straightforward use. This step will gradually increase the speed of the users’ onboarding and positively influence their perception of the product.

Personalized Experiences and Adaptive Design

Last but not least, realizing better design adaptation and maximal customization are the best keys to receiving an impeccable product that can conquer the market. Leveraging data with the successful use of AI tools can help the team create an experience that caters to certain users’ needs or expectations.

No need to go far since we can observe a successful personalized design realization on the Netflix platform. In this case, designers and developers managed to create a convenient design that offers content recommendations based on personal user preferences. But what are the tips to make that work in your specific case?

• Transparent data collection. Set up clear communication channels to help create strong relations regarding collected data between you and the audience.
• Feedback mechanisms. Developing a proper feedback mechanism is the key to personalizing the developed solutions.
• Real-time adaptations. Systems that ensure real-time adaptations for the user’s interactions are a must for the proper content adjustments.

Conclusion

Effective digital solutions mainly depend on valid technology decisions. As previously discussed, the key factors that play a vital role in the success of your project are based on the experiments with virtual technologies in combination with the inclusion of personalized experiences and other mentioned trends.

When discussing the future of design solutions, we can say that it lies in the various implications of AI use, which will solve users’ problems more effectively than ever. Therefore, if you are looking for a place that can encourage you to play along with the current digital trends, reach out to us, and we will help you shape the digital future with your product.