UX Review for Your Business: The Definitive Guide

Design, Product
10 min
Jan 26, 2023

Do your users have trouble navigating your SaaS product? Are you concerned that your product doesn’t meet accessibility standards, but you can’t decide what to change or what features to add? Or maybe you just want to improve your UX?

If so, a UX review could be your lifesaver. Google, Amazon, and Adobe’s SaaS products thrive because they follow user-centered design methodologies, which lead to excellent user experiences. A UX audit can significantly increase the commercial value of your solution and differentiate your digital offering.

In this article, we’ll explain what exactly a UX review is, why it’s essential for SaaS solutions, and how best to conduct a UX audit.

What is a UX review (audit)?

A UX review, also known as a UX audit, is a process of evaluating the overall user experience of a digital product. It helps to identify user experience areas that are confusing or frustrating for users and ensure that the product meets the needs of different user roles and segments.

A UX review involves analyzing various aspects of the design and functionality of the product, such as navigation, layout, content, UI elements, usability, and accessibility.

A UX audit is a team effort. Different specialists have different areas of expertise. It’s, therefore, best to conduct an audit comprehensively and select a whole team of experts to get recommendations regarding each particular area.

Below are the main signs that it’s time to conduct a UX expert review.

The main signs to conduct a UX/UI audit

It’s important to note that a UX audit is an iterative process. Continual monitoring of user feedback, analysis, and testing can help identify issues as they arise and address them in a timely manner. There are several factors to consider when planning a UX audit for a SaaS app, such as product size and complexity, user acquisition frequency, and new feature releases. Here are the top signs it’s time to audit your product UX.

ux design review

You a launch a new SaaS product

UX audits provide data and insight that help designers make more informed decisions, such as which features to include or what layout to use. In addition, a UX expert review allows startups to compare the product’s UX with their competitors.

You need to add new features or redesign a product

The UX audit can provide a better understanding of how new features or redesigns align with user preferences and needs.

Your user base grows

As your user base grows, you need to ensure that your product design scales well and is accessible to different user segments, such as non-technical and tech-savvy users.

There are significant changes in the market

For example, as more users access SaaS products via mobile devices, many companies are designing their products with a mobile-first approach, ensuring their UX is optimized for smaller screens and touch-based input. A UX expert review can help you decide whether to adopt one trend or another.

In general, the best way to determine the optimal frequency of UX audits is to track key performance indicators such as user retention and satisfaction and adjust the frequency of audits accordingly.

What are the benefits of UX audit for business?

Now that we know the basics of UX audit for SaaS products, let’s move on to the key benefits. Business owners can benefit from a UX audit in a variety of ways.

Taking over the competition

Competitive research enables a company to better understand the market in which it operates, including its competitors’ strengths and weaknesses. This also applies to product UX.

Depending on the objectives and needs, a UX expert review can also include the study of competitors’ products’ UX. In this way, you can gather information about their features, functionality, and user interface and identify areas where your product outperforms or underperforms its competitors. Next, based on the results of the audit, you can prioritize the areas that aren’t meeting users’ needs and plan further activities to improve UX.

Meeting user experience needs

It’s worth mentioning that bad UX can lead to a high churn rate, negative reviews and feedback, and a low adoption rate. It can also impact the company’s revenue, brand reputation, and customer loyalty. A user experience review can help identify areas of the product where users are struggling or experiencing frustration.

For example, a UX audit may reveal that a SaaS product doesn’t handle errors effectively and makes it difficult for users to understand what went wrong and how to fix it. Later, we will discuss more common UX issues that UX audit experts can resolve.

Increasing adoption and engagement

UX reviews can identify opportunities to improve usability, such as adding new features or improving the design. Implementing these changes makes the product more attractive, which encourages users to spend more time with it. This ultimately translates into higher revenue.

Reducing the cost of software development

A user experience review can reduce software development costs. A flawless user experience will result in fewer support requests and fewer bugs, which can save support and development teams time and money.

Moreover, a UX audit can ensure that software meets the needs of the intended users, reducing costly redevelopment.

Common product issues fixed by a UX expert review

The human eye may not immediately spot certain drawbacks or users may be mute about them. UX reviews to discover and fix these issues. Here are several examples:

  • Confusing navigation. The navigation system of a SaaS product can make it difficult for users to find the features they need. This can lead to lower user engagement and adoption rates.
  • Cluttered interface. A cluttered interface can be a real pain point for users. They may find it overwhelming and hard to navigate and locate information or features.
  • Lack of intuitiveness. This creates a barrier for users to understand and engage with a product. A web product that isn’t intuitive may appeal only to a small group of users who are familiar with the design style, while others may not find it appealing or usable.
  • Slow load times. Slow load times can give users the impression that the product is unreliable or poorly designed, which can negatively impact the perception of the product.
  • Lack of mobile optimization. Users may have trouble clicking on buttons or links, or they may have to constantly zoom in and out to read text on their mobile devices. This can make the experience tedious and frustrating, causing users to quickly lose interest and move on to a competitor’s app.

UX audit experts use a variety of techniques and tools to identify and analyze common issues users may encounter using a digital product. Once these issues are identified, they work to find solutions that will improve the overall user experience.

The main UX audit techniques

There are several ways to conduct a UX audit. Here are the most widely-used methods.

ux audit

Usability testing

Usability testing allows experts to observe users interacting with a product and identify any pain points or areas for improvement. This method can provide valuable insight into how users actually use a product and give a clear picture of what works for them and what doesn’t.

In a usability test, users are given a specific task or set of tasks to complete while experts observe them and note their actions, behaviors, and thoughts. This allows the experts to determine how easily users can complete tasks, find information, and navigate through the product.

Heuristic evaluation

Heuristic evaluation helps uncover usability problems by evaluating a product against an established usability checklist.

In short, heuristic evaluation is a process in which a product is evaluated against a set of established usability principles called heuristics. The experts conducting the evaluation go through the product and check whether it conforms to these guidelines or not. They note any violations and provide recommendations for product UX improvement.

This method allows the experts to identify problems that may not have been discovered during usability user testing, as it provides a systematic and objective method for evaluating the usability of the product.

A/B testing

A/B testing is where experts create two versions of a product, A and B, and then test them with different groups of users to see which version performs better. This method can be a great way to test specific design changes and measure the impact of those changes on the user experience.

In an A/B test, a random sample of users is shown version A of the product, while another random sample of users is shown version B. The experts then compare the results of the two versions to determine which version performs better in terms of key metrics such as conversion rates, click-through rates, or time spent on the page.

Card sorting

Card sorting is a method used by UX audit professionals to understand the content organization and navigational structure of a product.

In card sorting, users are presented with a series of cards that represent the content of the product, such as pages, sections, or features. Users are then asked to sort the cards into groups that make sense to them and name each group. Experts can then use this information to reorganize the content and navigation to make it more intuitive and user-friendly.

Surveys and interviews

Surveys and interviews are UX audit methods to gather information about user needs, behaviors, and attitudes. Surveys are usually conducted using a standardized questionnaire distributed to a large number of users.

Interviews, on the other hand, are usually conducted with individual users and allow for more in-depth and detailed discussions about specific topics. Both methods can provide valuable insights into how users interact with a product or service.

How to conduct a UX audit?

A UX review process involves a series of steps designed to assess the usability of a product or service and identify areas for improvement. Here is a general overview of the process:

user experience review

  1. Research and planning. At this stage, UX experts gather information about the product or service being audited, its users, and the objectives of the audit. This step will help you define the scope of the audit and plan the research methods you will use.
  2. Assessment. Specialists analyze the product or service in terms of usability, accessibility, and overall user experience. This step includes conducting usability testing, heuristic assessments, and other forms of user research.
  3. Data analysis. Here UX designers analyze the data collected during the evaluation step to identify patterns and areas for improvement.
  4. Report and recommendations. This stage involves documenting the results of the audit and making recommendations to improve the user experience. The report should be clear, concise, and easy for stakeholders to understand.
  5. Implementation. UX experts put the audit recommendations into practice. This step may involve redesigning the user interface, adjusting functionality, or revising content.
  6. Follow-up. The UX expert team monitors the results of the changes made during the implementation phase and makes further changes as needed.

Please note that UX audit steps and details can vary depending on the specific product, service, and audit goals.

Conclusion: What Changes Does UX Review Bring?

The impact of a UX audit on a SaaS product can be significant, as it can lead to increased user satisfaction, engagement, and retention, as well as increased revenue. A UX review process can also help to identify any technical issues with the product, such as bugs or compatibility issues, that may be negatively impacting the user experience in the long term.

Overall, a UX audit can help to ensure that a SaaS product is meeting the needs and expectations of its users, and can help to improve the overall success and growth of the product.

These are just a few examples of the results that a UX audit can bring to a SaaS product. Ultimately, the specific results of a UX audit will depend on the product and the user base.

by Ivan Klyzhenko
UX Startup Advisor, Uitop


What is a UX audit?

A UX audit is a comprehensive evaluation of the usability, accessibility, and overall user-centered design of a website or any other digital product.

What are the main reasons to conduct a UX audit?

SaaS companies conduct an UX audit for a variety of reasons. The main reasons include the launch of a new product, the release of new features or a redesign, user base growth, and ever-changing market conditions and trends.

What are the main benefits of a UX audit review?

Companies can benefit from an UX audit in several ways. A UX audit enables them to gain a competitive advantage over their rivals, identify user needs, and adapt their product UX to meet them. In this way, companies manage to increase adoption and engagement, while decreasing software development costs.

What are the main UX audit methodologies?

UX experts use several techniques to conduct a UX product audit. The most commonly used UX audit methods include usability testing, heuristic evaluation, A/B testing, card sorting, and surveys and interviews.

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