Ivan Klyzhenko

Internal systems, such as ERP and CRM, face a persistent challenge: poor user experience. Employees navigate overloaded interfaces, struggle with confusing workflows, and waste valuable time completing routine tasks. While consequences might not appear in quarterly reports immediately, the long-term impact on business efficiency is substantial. Unlike consumer products, where frustrated users simply switch to […]

Every SaaS product eventually faces the need for redesign. This may not be because something went wrong - products just grow, features are added. Sometimes, one change may be needed - to clarify the key flow or improve how the information is presented. Other times, the whole interface may need to be changed. Whatever the […]

Imagine you are designing a software-as-a-service (SaaS) platform that starts as a simple internal tool. It has one user type, a few features, and a clear dashboard. Users log in, complete their tasks, and continue working further. The design supports them with clarity and speed. However, once you grow, the picture changes completely. The platform […]

Product design in SaaS is often mistaken for polish, a visual layer added after the “real” product work is done. In reality, it plays a much bigger role. Design influences how quickly users understand the product, whether they succeed early, and whether they decide to keep using it. This article explains how product design affects […]

Customer experience (CX) and user experience (UX) are often treated as similar concepts. One manages the overall relationship with the brand, and the other one shapes what happens within the product. While operating in tandem, CX and UX have many distinctive features. However, end customers don’t think about those terms; they evaluate how the whole […]

Modern digital products compete for attention in milliseconds, with design being a new currency of user trust. To create a holistic, attractive, and intuitive experience means guiding customers, anticipating their needs, reacting to them, and sometimes even delighting before they have a request. To deliver all that, the design team has to be seasoned in […]