How we use AI in our process
Redesign for
Heavy Materials Producer CRM Slabstack
A specialized B2B CRM platform redesigned for materials producers and suppliers in the heavy construction industry. Acquired by Sysdyne Technologies thanks to UITOP product desgin work.
Slabstack created an internal version of their software, but it was too complicated and hard for teams to use every day. As a specialized CRM for the concrete, asphalt, and aggregate production industries, we needed to transform this complex product idea into a user-friendly platform. We completely redesigned the interface to fix existing usability issues, turning a complicated system into a simple, intuitive workspace. This new component-based design eliminated current friction points while successfully creating the potential for future product growth.
To achieve this, Slabstack partnered with UITOP for a UX/UI redesign. In just 3 months, we delivered an intuitive, component-based workspace that completely fixed the original complexity issues and made daily operations simple and efficient. This redesign successfully provided Slabstack with a market-ready MVP, sped up the product's time-to-market and unlocked immediate potential for customer acquisition and business growth.
Project Brief
Slabstack is a CRM platform designed to improve efficiency for the concrete and asphalt production industries. The original software was too complex, so we executed a complete UX/UI redesign to transform it into a unified, easy-to-use platform.
Our main goal was to simplify daily business operations, from tracking projects and client relationships to analyzing data. The major achievement of this redesign was fixing the complicated interface and delivering a simple, intuitive workspace much faster than expected.
Activity
Problem
Monitoring of day-to-day operations was often decentralized, leading to potential oversights and inefficiencies. Plant managers struggled to find crucial tools quickly because the system interface was disorganized and hard to navigate.
Solution
We designed a well-structured interface with a prioritized sidebar menu to keep daily operations organized. This sidebar places all core sections like Dashboard, Companies, Projects, and Activity by user priority, ensuring quick access to daily tasks. This clean setup gives producers an intuitive view of their workflow, making it easy to maintain smooth operations and complete projects on time.
Reporting
Problem
Matching and interpreting extensive operational data in the construction sector often led to inaccuracies and missed opportunities. Without clear visuals, looking through long tables of numbers made it hard for producers to see real-time trends or track performance accurately.
Solution
We simplified data analysis by turning complex tables into clear visual reports. This solution visualizes all key information such as Bids and Margin data using interactive charts. This clean visual format offers detailed insights with all the needed points, allowing users to quickly get acquainted with the data, spot important trends, and make informed business decisions on the go.
Overview
Problem
With multiple clients and material requests running concurrently, having a clear view of all operations and account statuses was challenging. The original interface forced concrete and asphalt managers to look into separate profiles just to check basic customer data, leading to a slow and fragmented tracking process.
Solution
The redesigned interface provides a whole view of all active companies and material orders in one centralized table. By keeping key metrics like estimated quantities (CUYD) and profit margins visible on a single screen, the interface allows users to quickly find specific accounts, track business statuses, and manage sales resources efficiently.
Dashboard
Problem
Producers needed a quick way to assess their operations. They don't want to spend a lot of time on this. The original layout forced concrete and asphalt managers to waste precious time clicking through multiple complex screens just to find basic metrics.
Solution
The dashboard integrates key metrics and KPIs in a user-friendly interface. Created as part of our B2B product design service, this new layout brings together a Bids chart, a Top companies list (tracking revenue and CUYD volume), a clean Activity log, and an interactive Calendar. Producers can ascertain the status of their operations, ensuring they can swiftly react to any arising needs.
Projects
Problem
Managing individual projects, from first contact to task delegation, was a rather time-consuming process. Without a clear overview, concrete and asphalt producers found it incredibly difficult to keep track of multiple active deals and coordinate teams. This lack of structure made project management chaotic and often led to delayed updates and miscommunication.
Solution
We built an improved project management system. Producers can now oversee all project details from start to finish in one unified space, ensuring everything stays on track and within budget. Developed as part of our B2B product design service, this solution introduces an intuitive Kanban board that shows exactly what status each project is in (Won, Lost, Open, Budget). This clean, mobile-responsive layout makes monitoring workflows effortless directly from the field.
Problem
Communication with stakeholders, from suppliers to clients, was often scattered across various channels. Concrete and asphalt producers had to constantly switch between external email software and their internal system just to check order updates or send quotes, causing delays and lost messages.
Solution
We integrated a built-in email system to consolidate all stakeholder communication in one place. This ensures producers maintain organized correspondence, fostering better relationships and smoother project executions. This clean interface lets users manage emails, preview PDF attachments, and compose new messages directly within the CRM.
Components Library
Challenge
Any ERP platform in the construction industry, especially in concrete and asphalt production, needs to be agile enough to embrace future advancements without disruptions. The previous UI suffered from inconsistent design patterns, creating major development bottlenecks whenever the platform needed updates for new plant regulations or heavy equipment tracking.
Solution
The Design System emphasizes modularity and adaptability. We executed a complete UX redesign to establish a unified, scalable UI kit from the ground up, ensuring that as new construction techniques or functionalities emerge, the platform can seamlessly integrate them while maintaining a solid, familiar user experience.
Similar cases
Technology
Working closely with the development team, we used specific technologies and components to streamline future implementation
Problem solving
We redesigned the UX to change a complex ERP system into an easy platform for concrete and asphalt producers.
Architecture
Wireframing
Design system
Prototype & Testing
