UX Startup Advisor, UITOP
I’m Ivan, and I’ve been working in the tech industry for 8 years. Throughout my career, I’ve held various roles, including product manager, UI/UX designer, UX architect, and founder of a UX-first design agency focused on vertical B2B markets. Now, I’m a UX advisor and mentor for Techstars startups. My biggest achievement is building processes that enable our clients to achieve market fit and work with user feedback quickly and cost-effectively.
Every SaaS founder asks the same question sooner or later. What tech stack should we choose? At first, it sounds like a purely technical discussion. React or Angular? Node.js or Ruby? PostgreSQL or MongoDB? In reality, these questions come much later. But your tech stack influences almost every stage of your product's journey. It affects […]
Choosing a SaaS development company is one of the biggest decisions a startup makes in its early years. The partner you pick can determine how the product feels to users and how well it handles growth later. So when selecting your development partner, it helps to look beyond development itself: at product approach, UX, architecture, […]
Some SaaS founders may believe that a beautiful, user-tested interface is the direct path to product success. They invest heavily in elite product design teams, map meticulous user journeys, and finalize stunning interactive prototypes. Yet, when the live software reaches production, onboarding metrics can drop, churn can increase, and the support queue may start filling […]
If you're building a CRM, an analytics platform, or an internal operational tool that hundreds of people will rely on daily, picking a development partner is one of the decisions that will either hold your product together or quietly undermine it for years. The challenge is that most web app development companies look the same […]
Enterprise SaaS has long since moved beyond the office. Warehouse managers log into the system right next to the shelves. Service technicians record data from their phones on-site. Sales reps process orders in their cars between meetings. All of this is the everyday reality for a wide range of B2B products. The challenge lies elsewhere: […]
As SaaS products grow, they almost always become more complex. What starts as a clean, focused tool slowly turns into a system filled with new features, advanced settings, and multiple workflows. At first, this feels like progress; it seems that more functionality means more value. But it's not always the case. Over time, many SaaS […]
How we use AI in our process