UX Startup Advisor, UITOP
I’m Ivan, and I’ve been working in the tech industry for 8 years. Throughout my career, I’ve held various roles, including product manager, UI/UX designer, UX architect, and founder of a UX-first design agency focused on vertical B2B markets. Now, I’m a UX advisor and mentor for Techstars startups. My biggest achievement is building processes that enable our clients to achieve market fit and work with user feedback quickly and cost-effectively.
Enterprise SaaS has long since moved beyond the office. Warehouse managers log into the system right next to the shelves. Service technicians record data from their phones on-site. Sales reps process orders in their cars between meetings. All of this is the everyday reality for a wide range of B2B products. The challenge lies elsewhere: […]
As SaaS products grow, they almost always become more complex. What starts as a clean, focused tool slowly turns into a system filled with new features, advanced settings, and multiple workflows. At first, this feels like progress; it seems that more functionality means more value. But it's not always the case. Over time, many SaaS […]
When horizontal SaaS is built to work for many industries at once (which means it's optimized for none of them specifically), that’s when vertical software development enters the conversation. Vertical software is architected around the actual processes of one industry - the compliance logic of aviation maintenance, the care coordination workflows of healthcare, the operational […]
Supply chain and logistics systems don’t operate in a neat, predictable environment. They deal with constant load, real-time data, and a steady stream of aspects that constantly need attention. As orders change, shipments get delayed, data updates every second, the system is supposed to keep up. If UX wasn’t thought out correctly, it may lead […]
Internal systems, such as ERP and CRM, face a persistent challenge: poor user experience. Employees navigate overloaded interfaces, struggle with confusing workflows, and waste valuable time completing routine tasks. While consequences might not appear in quarterly reports immediately, the long-term impact on business efficiency is substantial. Unlike consumer products, where frustrated users simply switch to […]
Every SaaS product eventually faces the need for redesign. This may not be because something went wrong - products just grow, features are added. Sometimes, one change may be needed - to clarify the key flow or improve how the information is presented. Other times, the whole interface may need to be changed. Whatever the […]
How we use AI in our process