Ivan Klyzhenko

Ivan Klyzhenko

UX Startup Advisor, UITOP

I’m Ivan, and I’ve been working in the tech industry for 8 years. Throughout my career, I’ve held various roles, including product manager, UI/UX designer, UX architect, and founder of a UX-first design agency focused on vertical B2B markets. Now, I’m a UX advisor and mentor for Techstars startups. My biggest achievement is building processes that enable our clients to achieve market fit and work with user feedback quickly and cost-effectively.

All articles written by Ivan Klyzhenko

    What Is Vertical Software Development
    DevelopmentStartup
    Vertical Software Development: When Off-the-Shelf SaaS Is Not Enough

    When horizontal SaaS is built to work for many industries at once (which means it's optimized for none of them specifically), that’s when vertical software development enters the conversation. Vertical software is architected around the actual processes of one industry - the compliance logic of aviation maintenance, the care coordination workflows of healthcare, the operational […]

    Apr 08, 2026
    13 min
    Top UX Mistakes in Supply Chain
    DesignProduct
    Top UX Mistakes in Supply Chain and Logistics Software

    Supply chain and logistics systems don’t operate in a neat, predictable environment. They deal with constant load, real-time data, and a steady stream of aspects that constantly need attention. As orders change, shipments get delayed, data updates every second, the system is supposed to keep up. If UX wasn’t thought out correctly, it may lead […]

    Mar 17, 2026
    13 min
    Best UX Practices for CRM
    DesignDevelopment
    Best UX Practices for CRM and Internal Business Systems

    Internal systems, such as ERP and CRM, face a persistent challenge: poor user experience. Employees navigate overloaded interfaces, struggle with confusing workflows, and waste valuable time completing routine tasks. While consequences might not appear in quarterly reports immediately, the long-term impact on business efficiency is substantial. Unlike consumer products, where frustrated users simply switch to […]

    Mar 08, 2026
    13 min
    When a SaaS Product Needs Redesign
    DesignProduct
    When a SaaS Product Needs Redesign: How to Do It Without Losing Users

    Every SaaS product eventually faces the need for redesign. This may not be because something went wrong - products just grow, features are added. Sometimes, one change may be needed - to clarify the key flow or improve how the information is presented. Other times, the whole interface may need to be changed. Whatever the […]

    Feb 19, 2026
    12 min
    Product Design for Complex SaaS Platforms
    DesignDevelopmentProduct
    Product Design for Complex SaaS Platforms: How to Handle Scale, Roles, and Permissions

    Imagine you are designing a software-as-a-service (SaaS) platform that starts as a simple internal tool. It has one user type, a few features, and a clear dashboard. Users log in, complete their tasks, and continue working further. The design supports them with clarity and speed. However, once you grow, the picture changes completely. The platform […]

    Feb 06, 2026
    11 min
    How Product Design Impacts SaaS Growth
    DesignProduct
    How Product Design Impacts SaaS Growth: Activation, Retention, and Expansion

    Product design in SaaS is often mistaken for polish, a visual layer added after the “real” product work is done. In reality, it plays a much bigger role. Design influences how quickly users understand the product, whether they succeed early, and whether they decide to keep using it. This article explains how product design affects […]

    Jan 22, 2026
    9 min
questions and answers

FAQ

01/ Test 1

Test test test

02/ Test 2

Test 2Test 2Test 2Test 2Test 2Test 2Test 2Test 2