UX Startup Advisor, UITOP
I’m Ivan, and I’ve been working in the tech industry for 8 years. Throughout my career, I’ve held various roles, including product manager, UI/UX designer, UX architect, and founder of a UX-first design agency focused on vertical B2B markets. Now, I’m a UX advisor and mentor for Techstars startups. My biggest achievement is building processes that enable our clients to achieve market fit and work with user feedback quickly and cost-effectively.
Some SaaS founders may believe that a beautiful, user-tested interface is the direct path to product success. They invest heavily in elite product design teams, map meticulous user journeys, and finalize stunning interactive prototypes. Yet, when the live software reaches production, onboarding metrics can drop, churn can increase, and the support queue may start filling […]
If you're building a CRM, an analytics platform, or an internal operational tool that hundreds of people will rely on daily, picking a development partner is one of the decisions that will either hold your product together or quietly undermine it for years. The challenge is that most web app development companies look the same […]
Enterprise SaaS has long since moved beyond the office. Warehouse managers log into the system right next to the shelves. Service technicians record data from their phones on-site. Sales reps process orders in their cars between meetings. All of this is the everyday reality for a wide range of B2B products. The challenge lies elsewhere: […]
As SaaS products grow, they almost always become more complex. What starts as a clean, focused tool slowly turns into a system filled with new features, advanced settings, and multiple workflows. At first, this feels like progress; it seems that more functionality means more value. But it's not always the case. Over time, many SaaS […]
When horizontal SaaS is built to work for many industries at once (which means it's optimized for none of them specifically), that’s when vertical software development enters the conversation. Vertical software is architected around the actual processes of one industry - the compliance logic of aviation maintenance, the care coordination workflows of healthcare, the operational […]
Supply chain and logistics systems don’t operate in a neat, predictable environment. They deal with constant load, real-time data, and a steady stream of aspects that constantly need attention. As orders change, shipments get delayed, data updates every second, the system is supposed to keep up. If UX wasn’t thought out correctly, it may lead […]
How we use AI in our process