UX Startup Advisor, UITOP
I’m Ivan, and I’ve been working in the tech industry for 8 years. Throughout my career, I’ve held various roles, including product manager, UI/UX designer, UX architect, and founder of a UX-first design agency focused on vertical B2B markets. Now, I’m a UX advisor and mentor for Techstars startups. My biggest achievement is building processes that enable our clients to achieve market fit and work with user feedback quickly and cost-effectively.
You can have a smart product strategy, great UX, and solid engineering and still end up with a product that users don't love. The problem often starts between the teams. The product team decides what to build. Design turns it into screens. Engineering gets the designs and starts coding. QA checks the result. Then the […]
Logistics software deserves a different design approach because it supports work with a direct effect on deliveries and stock control. The same product often influences staffing decisions and customer commitments as well. A person using the product is usually focused on completing an operational task. There is little reason to explore the interface during this […]
AI has become part of product work so quickly that we have barely had time to decide what role it deserves. Even a year ago, teams were debating whether to use it. Now it is already drafting interface copy, suggesting layouts, reviewing code, and appearing in almost every conversation about efficiency. The question is no […]
Every SaaS founder asks the same question sooner or later. What tech stack should we choose? At first, it sounds like a purely technical discussion. React or Angular? Node.js or Ruby? PostgreSQL or MongoDB? In reality, these questions come much later. But your tech stack influences almost every stage of your product's journey. It affects […]
Choosing a SaaS development company is one of the biggest decisions a startup makes in its early years. The partner you pick can determine how the product feels to users and how well it handles growth later. So when selecting your development partner, it helps to look beyond development itself: at product approach, UX, architecture, […]
Some SaaS founders may believe that a beautiful, user-tested interface is the direct path to product success. They invest heavily in elite product design teams, map meticulous user journeys, and finalize stunning interactive prototypes. Yet, when the live software reaches production, onboarding metrics can drop, churn can increase, and the support queue may start filling […]
How we use AI in our process