Katerina Bulkina

Katerina Bulkina

UI/UX Design Team Lead, UITOP

I’ve worked on over 50 B2B SaaS products, so I know how tough it can be to make software that’s both functional and easy to use. I’m all about creating designs that make life easier for your users and help your business grow. For me, it’s not just about making things look good. It’s about understanding your users. And I’m happy to share my experience with you in new articles!

All articles written by Katerina Bulkina

    Building Modern Learning Management Systems
    ProductDevelopment
    Building Modern Learning Management Systems: UX and Development Best Practices

    Learning platforms have come a long way over the last decade. They're no longer built just for schools and universities. Today, they connect learners, instructors, administrators, analytics, certifications, and business systems in one place. That shift has changed how modern LMS products are built. Users now expect the same experience they get from products like […]

    Sep 05, 2026
    15 min to read
    How to Build Trust in Fintech Products
    DesignProductDevelopment
    How to Build Trust in Fintech Products: UX and Development Best Practices

    People are careful with financial products for a reason. They want to know where their money is, what a transaction will cost, why a verification step is required, and much more. A fintech product earns confidence through many small details. For instance, fees need to appear at the right moment, while errors should explain what […]

    Aug 09, 2026
    14 min to read
    How to Build a Product That Scales
    StartupDevelopment
    SaaS MVP Development: How to Build a Product That Scales

    Some startup founders and product teams treat the initial launch like a high-pressure launch process. Driven by the pressure to capture early market signals and secure venture funding, they often push code to production using shortcuts. This usually leaves them with a fragile system dependent on temporary scripts, unindexed database tables, and hardcoded logic. Sure, […]

    Jul 17, 2026
    16 min to read
    How to Build a CRM System
    ProductDevelopment
    How to Build a CRM System: UX, Architecture, and Development Explained

    Customer relationship management (CRM) platforms are rarely just simple contact databases for storing phone numbers and company names. A modern B2B sales setup acts as the central engine for a company's growth. It handles real-time sales pipelines, keeps track of complex email histories across different teams, protects sensitive business records, and runs automated workflows. Making […]

    Jun 30, 2026
    15 min to read
    UX-First Development
    ProductDevelopment
    UX-First Development: Why Modern SaaS Products Are Built This Way

    Many enterprise software companies still treat user experience as a superficial cosmetic step – an aesthetic layer completed shortly before engineering begins. They sketch static wireframes, apply a visual brand layer, and pass mockups down the assembly line to developers.  This approach often fails to address how modern cloud platforms actually operate under heavy enterprise […]

    Jun 11, 2026
    12 min to read
    Building Operational Software
    ProductDevelopment
    Building Operational Software: What Makes Development Different from Standard SaaS

    The software-as-a-service (SaaS) sector is often associated with marketing tools or collaboration platforms. However, there is a separate, critically important category of products known as operational software.  These systems, which include software for order management, warehouse management, procurement, and supply order management, form the “nervous system” of a business.  Unlike standard SaaS solutions, where the […]

    May 22, 2026
    13 min to read