Katerina Bulkina

The software-as-a-service (SaaS) sector is often associated with marketing tools or collaboration platforms. However, there is a separate, critically important category of products known as operational software.  These systems, which include software for order management, warehouse management, procurement, and supply order management, form the “nervous system” of a business.  Unlike standard SaaS solutions, where the […]

Healthcare is a domain where design carries weight well outside aesthetics. A misplaced button, a confusing label, or a delayed system response may lead to consequences that affect real lives. In this environment, UX is tightly connected to safety, accuracy, and responsibility. While in other digital products, friction can cause users to leave an application […]

Every SaaS product starts as an MVP. But an MVP is the starting point. The decisions you make at launch shape everything that follows. Architecture, UX, component logic - all of it compounds over time. Therefore, scalable SaaS product design begins on day one. The stakes are real. Most SaaS products that struggle to scale […]

A large number of SaaS products start off on a templated system, a no-code development system, or a boxed system. Such systems enable teams to launch their product quickly and test the market without having to incur high costs on development.  However, as the product evolves and becomes more complex, such systems often start to […]

Product growth doesn’t always slow down because of the market, pricing, or weak marketing. Sometimes everything looks fine on the surface: traffic is coming in, the product works, the UI looks “clean enough.” And yet growth stalls. Activation is low. Retention doesn’t improve. Sales cycles get longer. In many of these cases, the real issue […]

There is a common belief that code, a chosen framework, or a tech stack is a decisive factor that influences every web app's on-time, within-budget launch. But what if we debunk that myth and tell you that design decisions in web development actually determine how long the process will take and how much it will […]